“Superhero Fatigue” Isn’t Actually That

Is superhero fatigue killing movies? Don’t the terrible numbers of 2023 show that there’s superhero fatigue? And if so, why does it exist? Is it because there’s too much to watch? Because it’s bad? Because it’s too “woke?” (Not even those scare quotes can convey the sarcasm I type that with.) Because Millennials are too old? Because Gen Z won’t go out to the movies? Most importantly, how can we make money again? WON’T SOMEONE PLEASE THINK OF THE MONEY?

Everyone from Screen Rant to Forbes talks about this trend as if it’s a given, but no one can seem to agree on what it is and why it’s so pervasive. If you read the industry-focused analyses, the clear indicator is the rapidly declining success of the superhero movie as the box office juggernaut it was throughout the 2010s. If you read the fansite analyses, the clear indicator is the rapidly declining reviews both from critics and audiences (and from non-audience review bombers). But both of these are symptoms with no single clear cause, so anyone can project their own assumptions onto them. And that’s what’s happening, because these analyses are part of the actual real problem. They are themselves a symptom that is indicative of a totally different problem: the addiction to canon.